What do you have for (insert your industry here)?

11/08/2012

I get this question sometimes and although I want to help them, that’s really not the right question. The question should really be, “How do I find the best toll free number options for my business?” and that requires knowing more than just the type of business you’re in. I realize that the type of business you’re in might be the first thing you think of to look for but since there have been a couple other people in your business looking for toll free numbers in the past 40 years, you aren’t going to find the obvious first most generic thing you think of, just like you aren’t going to get that generic term in a .com (unless you add more creative things to it, which is a way to increase your options in a phone number too).

So what do you do?

  • Try your name – Your company name isn’t usually a generic term, so look for that.
  • The best thing to look for is the Message of your Advertising.
  • Add you state initials in front of your generic terms.
  • Try secondary terms for your industry.
  • Look for your personal name. People want to buy from someone they know.

The only thing harder than getting a generic term for your business is getting a super repetitive easy to dial number that is so obvious that not just everyone in your industry, but every business owner in any industry would want. You just aren’t going to find a near perfect number that’s so obvious it would stand out in any list of options so clearly that anyone looking for a number in the past 40 years would have jumped at it.

That’s why we look for things more specific to you and your business. They are both more likely to be available and they’re more valuable to you. Generic doesn’t translate to memorable, creative and edgy does. The key to being memorable is get their attention and the key to selling someone is to target your message. If you had a hotel in Puerto Rico you wouldn’t want to pay for the word TRAVEL on Google ad words, and using the word travel in your name isn’t going to help you raise to the top of the results for a big generic word. But you would want to pay for the words Honeymoon packages in Puerto Rico, if you did a lot of honeymoons. You’ll pay less for that term and you’ll sell a higher percentage of the visitors.

    We’re here to help YOU build it

    11/06/2012

    I don’t get political in this, because I don’t want to turn anyone off. We have a job to do and we’re happy to do it for everybody. But writing this on the eve of the election I want to take a minute to correct President Obama’s infamous line, “You didn’t build it”. He said this to imply that the business owner didn’t build his or her business because Government was necessary and even the key to their success. And that’s just not right. It might be true in a communist society but in our society I think there are two things necessary for a successful business.

    The first is the business owner’s hard work and investment of time and resources. There’s just no getting around the fact that it does take hard work and investment. The other requirement for success in most businesses outside of defense contractors or anyone that directly supplies government, is the Free Enterprise system. It’s not government that built your computer, your car, your phones, your equipment, it’s the free enterprise system. Even the roads and highways weren’t built by government, they were probably built by construction companies that place bids in the free enterprise system.

    The government buildings in your town or in Washington DC weren’t built by government workers they were built by private companies. Government isn’t the key to making the food in the supermarket or the shopping carts or the cash registers, the free enterprise system was. So it doesn’t matter what religion you are, what political side of the island you’re on, what counts is that you’re a part of the free enterprise system and that we don’t let government get to big and too intrusive to kill the free enterprise system. The Free Enterprise system isn’t the problem it’s the engine that makes our society work and grow. So to all you aspiring business owners, and marketers powering the Free Enterprise system, YOU did build it and you are building it, IN SPITE of government much more than because of it.

      Someone looking for a generic ROOF number and my advice

      11/03/2012

      This is an actual email I received today and my real answer to someone looking for a generic ROOF number. I get this type of thing alot and it applies to every industry really. I hope it helpshave

      Hi Bill,
      I have been doing some research on 1-800 for my BIZ. Ideally something like 1-800 NEW ROOF would be great but just about every roofing company in the US wants this. Any suggestions
      Thank You
      Jim Tottingham

      TOTTINGHAM Builders
      Full Service Bldg & Remodeling Co.
      “Satisfaction Guaranteed”

      Hi Jim,

      If you’re looking for something generic that would apply to any roofer, you’re too late and you’re looking for the wrong thing anyway. You don’t have roofers.com or expect that you need that for a domain name to have a good website or for people to know what you do. Although the most generic term possible could give you some credibility, a secondary number for that term won’t. And you don’t just want people to know you’re a roofer, no matter what number you put there they will know that from the rest of your ad. What you’re trying to say is why you’re the BEST roofer and your brand name is what will give them confidence and be much more memorable. Your goal isn’t just to get them to call, but to see you as a higher quality service and a word that applies to your competitors as much as it does to you doesn’t do that like a brand name does. You don’t want to be seen as the generic box of cereal and you don’t need the word cereal in the name of your cereal. I could go on about how the patent and trademark office doesn’t give trademarks for generic terms or you probably wouldn’t want to pay google for the search term ROOF but you would for you brand name.

      If you could get a generic term and wanted that great. But unfortunately you’re 20 years too late for that. The good news is that there are things with your brand name and they will be even more memorable and valuable for you in the long run. Do some searches for your name TOTTINGHAM. Also realize you’re not limited ot 7 digits. Anything after 7 is basically ignored. And your goal isn’t to make your number blend in, or to make people not have to think about you or your name. You want them to think in their head as they spell it out. You want those seconds of thought about it when they dial it because they will remember you much more than the previous number they called. Looking at your email you realize the importance of your brand name. You work hard to make your name jump off the page. All that effort should be reinforced in a number focused on the same thing. You’ll also get a lot more referrals with your name like that. Oh one last thing, lawyers always use their name like this for one reason. They can charge more per hour and because people trust them more and feel more comfortable even writing out a painfully big retainer check, when your name is on the wall.

      I hope that helps. Let me know if you have any questions or need anything else at all.

      Bill Quimby
      1-800 MARKETER
      TollFreeNumbers.com
      Bill@TollFreeNumbers.com

        Can we get you just a good easy toll free number?

        10/23/2012

        The main feature of our website is the toll Free Search Engine which does what you’re looking for but it does it for terms. You can’t really just ask it for the best possible options without giving it something to base the query on, any more than you can ask Google for the best pages without telling it what exactly you’re looking for. The more unique your term the better overall your options will be. The more generic your phrase, and the more people will have already searched for that before and the worse your results will be.

        The epitome of generic is to just say good numbers, because when you say you just want a good number without any critia, you’re just saying anything so obvious that anyone looking for a good number would want it for any business or industry. And unfortunately this isn’t 1992 any more. Tens of millions of people and businesses have looked for toll free numbers so asking for an obvious easy number isn’t going to get you the huge number you were hoping for.

        It’s also important to realize that a memory is at it’s core a connection. And since a nice number really has no connection to your business name or service unless you’re Super 8 motels, and you want a number with a lot of 8′s in it, a nice number won’t really be very memorable. There’s a big difference between easy to dial and easy to remember. They can become memorable with repetitive use, which is why you might remember a nice numeric number but you don’t remember it from advertising. Nice numeric numbers do give some credibility and are helpful for elderly audiences, and foreign language speaking audiences too, but unfortunately just like an automatic sensor door that opens when you walk up is easy to open but it’s not necessarily any easier to find, a nice numeric number is easier to dial but not necessarily any easier to remember. So it only makes it easy for the people who were already calling, and doesn’t really get more people to remember you or reinforce your brand like a good vanity number.

        You can use the lookup tool on our website to find “some” nice numbers but the best way is to enter a small word or your company initials and perhaps we can find you a partial numeric number that also contains your company initials. That gives it something memorable and something numeric at the same time, combining the best of both worlds.

          New Post for Testing Purposes

          10/10/2012

          testing

            Look for something that makes your wife nervous

            07/20/2011

            While brainstorming with someone for ideas for toll free numbers, we came up with an interesting factor to measure the creativeness of ideas. You have to look for something that makes your wife nervous. I know it’s not 100% but I think most successful entrepreneurs have someone who tends to be more nervous, to balance out their excitement and enthusiasm. Whoever that is for you, look for a number that’s so edgy that it makes a normal person go hmmm. Your consumer or customers, 5 years from now are only going to have more demands and be harder to get through to, than they are today. So start by looking for a unique theme or slogan with personality. For great marketing, think outside the box and say something that makes people raise their eye brows, and makes your wife nervous.

              Are you really expecting something like 800-444-4444 or 800-400-4000?

              06/19/2011

              expecting the perfect numeric number is a waste of your time and energy.Here’s an email I got the other day which is typical in a sense, so I figured it might be helpful to answer it here for everyone, on the website.

              I am looking for an available easy number for a small business i am setting up. I am looking for something like 1800-444-4444 or 1-800-400-4000. Numbers that are easy for people to remember. What could you find for me that meets my requirements?

              Unfortunately, the answer is simple. With requirements or even expectations like that absolutely nobody is going to be able to help you. The person writing that hasn’t really analyzed or thought very much about what they’re asking for. There are 8 possible numbers like each of those, since the first number can’t be a zero or a one.

              So the request is basically like contacting someone in the domain name business and saying that you’re a small business and want a short easy to remember domain name, something like A.COM. (with just one letter.) Nobody in their right mind would think that a domain name with just one letter would be available. Yet there are 26 letters and another 10 numbers, or 36 domain names with just one letter. That’s twice as many as there are of the toll free number they were asking for. So you could argue that what this customer was asking for is twice as hard as a single digit domain name.

              Read more about how to respond to customers with unreasonable expectations.

                Get a matching 800 number and local number

                06/01/2011

                match your local and toll free numbers

                It’s very hard to match an existing local number, but if you haven’t gotten your local number yet, this is a great way to try to get a matching local and toll free number.

                Ask what exchange is available from your local phone company or cell phone company. Then enter that exchange (the first three digits) into the Toll Free Search Engine on the top of the page at TollFreeNumbers.com. Then in the top of the second box in the search results, you’ll see a section that says “We found some True 800 #s that contain…” your digits. It’ll also show you if any of the following four digits that are available spell things.

                Ask your phone company or cell phone company if any of those numbers are available and you’ll probably be able to get those digits in an ‘800’ number and your local or cell phone number. It’ll look really nice on a business card and you were going to have to get a number anyway. So why not get one that matches to give you more consistency.

                  Why Mass Misdial Marketing is killing Toll Free

                  05/20/2011

                  hoarding toll free numbers for wrong numbers hurts the toll free industryThere were over 400 articles about Primetel recently, and how they had almost 3 million toll free numbers, mostly just to make money from the wrong numbers. This surprised a lot of people but it’s perfectly understandable when you look at the Mass Misdial Marketing business model. If your income was based on the number of wrong numbers you got, and the number of wrong numbers you got was based on the number of good toll free numbers you had, how many toll free numbers would you want? The answer is easy. You’d want ALL of them or at least as many as you could get your hand on to.

                  The Mass Missdial Marketing business inevitably creates an ever increasing demand for large volumes of toll free numbers. This demand makes it almost impossible for new customers to get ‘800’ numbers any more, forcing new customers to advertise 855 numbers. This ironically increases the amount of wrong numbers from consumers who overlook or forget the 855 area code and dial the defacto toll free area code, ‘800’ area code.

                  So it’s actually very little surprise that we ran out of toll free numbers and had to open the new 855 area code, or that regular phone companies can’t compete and get ‘800’ numbers from the spare pool any more. The competition has increased to the point that regular phone companies simply can’t get ‘800’ numbers at all any more. The FCC already has regulations against hoarding toll free numbers. They simply have to say that Mass Misdial Marketing is NOT a valid use of toll free numbers, and that any company found to be using toll free numbers for MMM will be considered to be hoarding numbers and may be subject to fines and/or auctioning off their phone numbers.

                    Not even if they PAID you!

                    05/12/2011

                    don't fall for the 800 number trapI found a number for a customer and they asked me if what we were doing for $49 was the same as what evoice was doing for $30. The answer is simply that it couldn’t possibly any more different, and even if they were willing to PAY YOU literally hundreds of dollars to accept a number from them you’d still be better off paying for a number yourself and transferring it to them, so you have the right to transfer it away for any reason.

                    Most people assume that because they charge you something for getting a number that it’s the same as paying us to get you a number. But despite how the salesperson wants to make it sound, just because you pay a fee up front doesn’t mean you’re not essentially renting THEIR number, instead of owning it. This is literally a Trap! You have the right to transfer YOUR number away to another service at any time if you get it from us. But no matter what the salesperson says, if you got it from them, you’re stuck with them even if their service turns out to be nothing like what you thought it was going to be. Your ability to transfer the number is what keeps them honest and even if they were paying you, it would be just plain dumb to waive that right for any price.


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