Roll up Misdials

Whenever you see a competitor using an 866 or 877 number check the 800 version of their number.Every time you see a competitor using an 888 or especially an 877 or 866 number, you should always jot down and pursue the 800 version of their number. People think of “800 Numbers� as the generic term and default name for the industry and will often remember the number but will wind up dialing 800 instead of 866 or 877 and even 888. I call this type of misdial “Roll Up� because they roll UP from the other area codes to the 800 version, but they don’t roll down from the 800 to any other area codes.

The number of misdials will probably depending on the amount of and type of advertising they do, as well as the number itself, but it’s always worth checking. Roll ups can be one of the most common type of misdials. They are also a very subtle almost invisible marketing tool. The competition probably won’t realize for quite a while, that you are getting their calls until they mistakenly dial your number themselves. But just think about the devastating feeling you’ll give your competitor when they realize that you have a number similar to theirs and are probably getting customers from them. They won’t be able to prove how many calls or customers you’re getting and as long as you don’t mislead anyone you are always allowed to answer your phone and accept any orders which people want to place with you on it. So always look for the 800 version of your competitor’s number!

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