Fat Finger Misdials
This is probably the type of misdials people usually think of when they think of wrong numbers. They are often called “Fat Finger� because they are simple human error, caused by accidentally pressing a wrong key with your fat fingers. Make a list of all the numbers that are one digit away from yours. Add to it all of the numbers that have an extra stutter digit, that repeats one of the digits. If it’s a vanity number look for misspellings. Then check them all.
Some companies think about misdials in the beginning but then move onto other things. Part of the trick with misdials is to keep watching this because if a small user gets a lot of wrong numbers they often discard their number leaving it available to anyone on their toes.You can check the misdials pretty much the same way you search for vanity numbers. First use the lookup tool at TollFreeNumbers.com and then try dialing them. The biggest difference is that you don’t actually have to get the numbers to get the benefit from them. If they go to an active customer, say hello and introduce yourself. Find out how many people there answer the phones and how big they are. Ask them if they get many wrong numbers for the product or service you sell. It’s harder if the misdial goes to a really large company, but if you can make a friend and let them know your correct number they will often be happy to give out the “correct� number for you.
I said, “make a friend� because they have to like you a little. They are going to get the wrong numbers anyway. It may actually take less time to give out the correct number than it would if they hang up and just call back again not mention that many people want to help you and the customer looking for you. So get the name or names of the people who answer the phones and send them pizza on a Friday and Christmas cards with several business cards that they can put up by the phone(s). Depending on the volume of misdials, this type of Gorilla Marketing could get you a steady stream of prospects at almost no cost. The odds are that nobody else ever thought of this so it doesn’t take much effort to go the extra mile and get those calls.
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