Directory Assistance Misdials

Everyone can sign up for a free listing in the Internet 800 Directory at GoTollFree.comI’ve talked with businesses that generate several customers per day simply for the cost of listing their business with Toll Free Directory Assistance (which generally costs $10-15/month). It’s most effective for unusual company names. For hard to pronounce names register under multiple different names, some spelled phonetically as whatever you think a customer might ask for or an operator might hear. You may even be able to register for competitive names.

You should also think about what city you are listed in. If there are multiple distributors for an organization listed, the operator will usually ask them either what department they want (if there are different departments listed) or they will ask them “in what city?” If the customer knows where the company is based they will often select the number located in that city. So you should try to get the city listed with directory assistance to be the city your organization is based in.

TIP: The main Toll Free Directory Assistance is run by AT&T. Other companies will always charge you a monthly fee to be added, but AT&T won’t (although their toll free numbers generally have a fee of some kind). Smaller companies will sometimes list your name or address with directory assistance as something else though which can be an advantage which AT&T generally won’t.

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