Assumptive Misdials

My number 1-800 MARKETER also spells MARKET DAY and I get a number of calls for Market Day all the time, even though they never had or used that number. People often assume that a company will have their company name in an ‘800’. I helped a distributor for Trivita get the number 1-800 TRIVITA and a distributor for Sea Silver get the number 1-800 SEA SILVER. They both got thousands of dollars worth of calls from customers looking for the company as soon as they activated the number.

Even if it was never advertised or promoted, people looking for the company, hopefully to reorder, will often “Assume� that the company has that number. 1-800 CONTACTS received tens of thousands of dollars a month even without any advertising. So even though it may be hard to get your exact company or product name it can be very valuable!

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