Category Archives: MISDIALS

Misdials and wrong numbers are usually treated as wrong numbers but they can also be an opportunity and very valuable in some cases. We can also help you find valuable misdial numbers.

Some people actually want wrong numbers

people who want wrong numbers

There are several companies that look for toll free numbers with misdials. Yes, they actually WANT wrong numbers. You can’t really predict wrong numbers very readily so people sometimes stumble onto a number that gets too many wrong numbers. We always try to help them minimize them or swap their number. But if they are interested, I figured I’d post something with a few people in case anyone wants to reach out to people who might be interested.

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Can we tell how many wrong numbers a number will get?

Every toll free number tends to get more wrong numbers than local numbers do, especially “800″s. That’s because there are so many of them advertised and used much more heavily than any local area code. There’s also no way to tell ahead of time how many wrong numbers a number will get. We can do some research to find out how long it’s been since a number was in active status for a regular phone company. But since wrong numbers can come from so many different sources, there’s really no way to predict that.

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Misdials can make you money!

Misdials (a.k.a. wrong numbers) are often looked at as a problem but they can be turned into valuable numbers. A misdial is just a wrong number. A “misdial number? is a phone number that gets a lot of wrong numbers. There are actually several kinds of misdial numbers. There are also a lot more wrong numbers or misdials on the average for a toll free number than on the average local number. That’s because there are only slightly fewer toll free calls than local calls in most areas but people are dialing toll free area codes from over a hundred local area all over the country. There are roughly 200 local area codes and only 4 toll free area codes. They may not seem like that big of a deal, but misdials are actually one way to make money from a phone number.

How would you like to get calls from people looking to order your product or service without any advertising at all. That’s what you can get with misdials. There may be hundreds or even thousands of people calling for your product or service, or a product or service similar to yours that you could sell to without any advertising costs at all. And when people are already calling for your service they may be ready to buy and may even be less price sensitive since they were already calling.

You should look for misdials of your own number as well as misdials of your competition. I mentioned that there are several types of misdials. Let me explain them a little about each of them and you’ll probably realize yourself what opportunities may exist for your business.

Misdials with Qs, Zs, and Os

Telephones designed less than 8-10 years ago have the Q on the 7 key and the Z on 9 key, but phone designed more than 8-10 years ago (even if they were built more recently) often don’t have a Q or Z at all and some even have them on the wrong key. When I first started in the vanity number business you had to avoid Zs and Qs all together. The first number I got with the Z was 1-800 PUZZLES and we put in small print underneath (hint: Z = 9) to tie the deficiency into the theme of the number. But now Zs and Qs are much more widely used and it’s basically just a footnote to consider. I admit that I’m a little surprised at how quickly they are now understood and can be used in most situations.

1-800 QUALITY was recently acquired for $50,000. It definitely would have been worth more for someone like Quality Inns but it’s hard to make a company understand the value if they don’t “get it.?

There is also a less common misdial possibility on the O key, as in MNO which would usually be the 6 key. Some people occasionally mistake the Zero key either because of the large 0 or because of the O in operator which is usually abbreviated OPER. Those are really the only misdials that I’ve ever seen become a consideration. I wouldn’t discount a good number simply because of potential misdials, but you should at least be aware of the potential. The Misdial only becomes more of an options in cases that involve really large amounts of advertising and sales calls for products or services that can be easily replicated to capitalize on the misdials. The most famous case was 1-800 FLOWERS. It had a lot of advertising and the wrong nus could easily be sold flowers from other sources.

Roll up Misdials

Whenever you see a competitor using an 866 or 877 number check the 800 version of their number.Every time you see a competitor using an 888 or especially an 877 or 866 number, you should always jot down and pursue the 800 version of their number. People think of “800 Numbers? as the generic term and default name for the industry and will often remember the number but will wind up dialing 800 instead of 866 or 877 and even 888. I call this type of misdial “Roll Up? because they roll UP from the other area codes to the 800 version, but they don’t roll down from the 800 to any other area codes.

The number of misdials will probably depending on the amount of and type of advertising they do, as well as the number itself, but it’s always worth checking. Roll ups can be one of the most common type of misdials. They are also a very subtle almost invisible marketing tool. The competition probably won’t realize for quite a while, that you are getting their calls until they mistakenly dial your number themselves. But just think about the devastating feeling you’ll give your competitor when they realize that you have a number similar to theirs and are probably getting customers from them. They won’t be able to prove how many calls or customers you’re getting and as long as you don’t mislead anyone you are always allowed to answer your phone and accept any orders which people want to place with you on it. So always look for the 800 version of your competitor’s number!

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