Affiliates Past and Future
At TollFreeNumbers.com we don’t do any advertising. We earn our business the hard way, through natural search engine rankings and satisfied customers. Affiliate marketing is an important extension of that and we’ve tried a couple different things in affiliate marketing. We’ve had some issues with our affiliate program and have had some success and some failures. We’re going to try to correct those failures and build on the successes to make a better program for everyone.
The Problems with our old affiliate program
The straw that broke the camel’s back was 1shoppingcart’s changes to the order form, which ironically made the affiliate entry field they set up for us, stop working. More specifically it made the order form with it, stop working in Internet Explorer. I also have to admit that I was not very good at administering and promoting it. We stuck it on the web and never really did much more and it’s time for us to do something better.
Just a link isn’t really that helpful to visitors and provides no real added value and doesn’t even bring users to the right spot. Our biggest value is obviously our lookup tool so it seems like time to combine that with the affiliate program. We’re going to make special lookup tool for the affiliate program which can be added to any page very easily. This will both add value for the user and your webpage and it’ll also bring visitors to the numbers available for what they need. We are also looking into some existing affiliate networks to simplify some of the administration and payments.
We can’t rebrand the lookup. So the results will link visitors back through our site and order process. We can’t give away our unique value proposition but we feel this actually helps because it keeps the customer questions about our part with us and it also gives the customer a lot more information as well as maintaining the independence. We provide a very unique value and an overall excellent user experience and we hope we can be a real asset to several related organizations.
It’s still not ready yet but I wanted to write a little more about our old affiliate program and what we’re trying to do so you would understand where we’re going.
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