What is a “Vanity” number?
We’ve all seen vanity numbers, or numbers that spell things in every industry. Over 90% of the tv commercials during the super bowl that contain a toll free number were vanity numbers because advertising without a vanity number is like running the air conditioning with the window open. You lose a significant amount of your potential responses when you require prospects to remember a series of unrelated mostly random digits in order to be able to reach you. Some will still get through to you of course, but not nearly as many as you’d get with a memorable word or phrase.
The whole purpose of your advertising is to create a lasting connection with prospects and we all know it takes repetition to create that type of connection but it takes less repetition when your ad is more memorable. And the most important part of your advertising you want to be memorable is your call to action which is generally a phone number and/or a domain name. Beyond that you also want the prospect to remember who you are, what you do, how to reach you on the phone and/or the internet and the one which many people often forget, your strongest selling point or value proposition.
That is a tall order to come up with in one simple memorable package, but that’s what you’re ultimately after.
If you wouldn’t use 7 random digits as your domain name, (like 723-8945.com) why would you use random digits as your phone number, other than because that’s easier for the phone company?
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