Using the area code as part of the vanity term

Good vanity numbers are obviously in short supply. So people sometimes get creative and use the last digit or two of the area code as part of the vanity term. That does help you to find more numbers with popular terms but unfortunately you lose a lot of people who see 86-MORE-MONEY for example, and dial 866-MORE MONEY. To me this falls under being too creative for your own good.

This probably also applies to extremely creative abbreviations. I always encourage people to be more creative, so it may see odd for me to say something is too creative. But when it’s hard for people to see or understand the trick you used and a higher percent wind up recalling the wrong number than you gain from the vanity term that’s usually something to avoid.

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