Having to make a choice may seem like extra work, since it often means you have to research things. It usually implies a commitment, and if you have to make a choice that implies that there are wrong choices too which can cause problems. The little choices we make every day, like what to eat, what to wear or what to say to someone are pretty easy because we’re used to those things. It’s the choices about things we’re really not an expert in or familiar with and which seem complicated, and are harder and may scare you.

Phone service may seem complicated and like a hard choice. I mean who really understands their phone bill. I think the big name companies may have actually intentionally made it confusing because that makes it harder to compare and empowers them. When we’re unsure about something we tend to gravitate toward brand names that we know. So in a sense, they do have an incentive to keep things a little confusing. So it’s not surprising that many people may not see choice and having to make another choice about what phone company to use with their toll free number as a good thing.

Choice is what keeps them Honest

Choice and competition is what insures you’ll always have the best price and best service or you just transfer your business somewhere else. Choice is what keeps them honest. Without it, there would be no incentive to do a good job and keep the prices competitive. It’s what’s missing in things like DMV Offices, public schools and bureaucracies that we have no choice in.

The company providing the service has an incentive to keep you there, because they want you to keep using and paying for their service. They don’t want you to have a choice so that’s why they don’t talk about owning your number or your ability to transfer it away. They want you to have to stay there or at least think you have to stay there paying them forever.

We’re the only ones who aren’t trying to keep you on our service forever. Our goal is to empower you, to not only get the best number but to have the choice to go to whoever is the best for you for the ongoing service. No one company is the best for everyone, despite what the person trying to sell you their service wants you to believe. And even if they are the best right now, things can change down the road if they grow to fast, lose several people or get bought by a larger company. That’s why you don’t just want to be able to have a choice now, but you need to be able to transfer your number away in the future too.

Some companies try to prevent you have having a choice

Some companies try to restrict their customer’s choice by refusing to release numbers. They say that they provided that number as part of their service so you can cancel their service but you can’t take their number with you if you want to leave. That’s the dirty secret of how some companies hold their customers hostage by the numbers which are published and printed and they can’t afford to lose.

The only way to guarantee that they can’t hold you hostage is to get the number from an independent source and transfer it over to the company you want to service it. That way they can’t say it’s THEIR number. It doesn’t happen very often but I’ve had to occasionally send the original documentation and transfer request back to a customer’s phone company to help them prove it was THEIR number. We stand up for your choice and we even go out of our way when we see companies taking away your right to choice.

For example Onebox recently bought and took over TollFreeMax.com and all of their customers were made Onebox customers. And customers that were told they owned their number and could transfer it away by TollFreeMax were suddenly surprised to find that Onebox considers the numbers theirs and won’t allow them to be transferred away. It’s not that they couldn’t allow it, they decided not to allow it. One box has horrible terms of service with hidden fees and they are stealing all of the customers of Toll Free Max and Toll Free Express!

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