Toll Free Numbers in the 2009 Superbowl

toll free numbers in the super bowlA lot of people watch the superbowl for the commericals. I watch the commercials for the phone numbers (and domain names they used). ALL of the toll free numbers this year were full vanity numbers and there was a mix of 866, 877, 888 & 800 numbers this year, which I think is a point for the 8** area codes.

There were approximately 75 commercials in the Superbowl this year from the National Anthem until the game was won, not counting station promos or NFL promos unless they were full commercial length. 53 or 71% of them had domain names in the commercials and only 4 of them (5%) had toll free numbers. That is down overall use from previous years but the fact that they were more evenly split between the area codes was quite interesting.

Car commercials which had included toll free numbers in the past didn’t include them this year which accounted for some of the change. Another interesting new item was one ad that had no domain name or phone number but said to text “FIT” to UNITED [864833] which is in a way a vanity number, although not toll free.

Superbowl 2009 Commercials  
   
Advetiser: Description: Domain Name/ Number:
   
75 Commercials including 6 from National Anthem and the Kickoff.
53 of them or 71% had domain names in the commercial.
Only 4 out of 75 had toll free numbers this year or about 5%.
   
National Anthem 6:20pm    
GI Joe action movie gijoemovie.com
Avon   sellavon.com
866-YES-AVON
McDonalds Ronald McDonald House rmch.org
NFL moments Kurt Warner’s most memorable moment  
Hyundai Hyundai Genesis HyundaiGenesis.com
   
Coin Toss 6:29pm    
Hyundai Smashing Pumpkins music and driving EditYourOwn.com
   
1st Quarter 6:33pm    
Bud Light Drinkability Stop buying Bud Light for every meeting  
Davinci Code 2  Angels & Demons AngelsAndDemons.com
Audi Progress is beautiful (Driver Movie)  
   
6:43pm    
Pepsi Forever Young – Every generation refreshes the world
Dorritos Free Dorritos at the office today SnackStrongProductions.com
   
6:51pm    
Bud Light Conan Obrien  
Year One Movie with Jack Black and Michael Cera crackle.com/YearOne
Toyota Are you Venza?  
   
2nd Quarter 7:01pm    
Bridgestone Mr. & Mrs. Potatohead bridgestonetire.com
Fast and Furious NEW PARTS action movie in April fastandfuriousmovie.net
Castrol Synthetic Greese Monkeys edgemonkeys.com
   
7:05pm    
Land of the Lost Interview with Matt Laurer, Timewarps, spoof movie landofthelost.net
Dorritos the power of the crunch SnackStrongProductions.com
GoDaddy Nerds got a domain name so Dana wants another shower GoDaddy.com
   
7:09pm    
Pepsi I’m good, men can take anything refresheverything.com
Pedigree Adomption Drive Maybe you should get a dog  
Budweiser Clidesdales can fetch!  
   
7:12pm    
Budweiser Clidesdale and Daisy the Circus horse  
Star Trek new movie in May startrekmovie.com
   
7:22pm    
inspiration, extra effort etc. missionG.com
Cars.com David Abernathy is perfect… cars.com
   
7:34pm    
Hyundai Car of the Year, Hundai like Sunday HyundaiGenesis.com
Etrade Etrade babies,  etrade.com
877-E-TRADE-4 
   
7:38pm    
UP Pixar studios, Carl Fredrickson, house on ballons Disney.com
Bud Light Skiers drawing on the slope – Drinkability  
   
7:41pm    
H&R Block Death found a mistake in his taxes hrblock.com
Teleflora You never know what flowers in a box will say teleflora.com
Fandamonium Register for a contest nfl.monster.com
United Way fight obesity text "FIT" to United [864833]
   
7:46pm    
Cheetos good for drawing pidgeons to annoying girl Cheetos.com
   
Halftime 7:57pm    
Monsters vs. Aliens 3D when aliens attack, monsters fight back monstersvsaliens.com
Sobe Dancing Football players and monsters sobelieve.com
   
Nextel Directconnect If roadies ran an airline, lights, stage lets rock Sprint.com/nextel
800-NEXTEL-9
NFL Jogging nfl.com
   
8:20pm    
Toyota Toyota Tundra Towing 10,000lbs through fire toyota.com
Priceline Talk like William Shatner Priceline.com
Overstock bling 60% off and 20 years dedication overstock.com
Universal Your inner hero is calling universalheros.com
   
8:24pm    
Honda Honda Accord, most durable shophonda.com
Chase Chase mobile chase.com
Raymour and Flanigan No payment until 2012  
Toyota You traded me? greattimetosign.com
   
Coke Virtuality – "open happiness"  
Bridgestone Astronauts driving and dancing lose their tires bridgestonetires.com
Dennys Serious breakfast – free grandslams on Tuesday morning
Monster.com Mounted moose but Monster.com
   
8:40pm    
Budweiser Clidesdales coming to America  
Race to Witch Montain UFO convention disney.com/witchmountain
   
8:57pm    
Transformers 2  Revenge of the Fallen  
CareerBuilder.com If you hate going to work, don’t respect you, wish, cry, and daydream careerbuilder.com
   
9:01pm    
Coke Bugs on a picnic hijacking a bottle of Coke.  
Kellogs Frosted Flakes Rebuilding baseball fields frostedflakes.com
   
9:05pm    
NFL Usama Young NFL.com/superad
Heineken Give yourself a good name  
History Channel LubberJacks – Axe Men History.com
Acura Acura TOOL acura.com
   
9:11pm    
Axa Equitable 800lb Gorilla on the Plane axa-equitable.com
888-AXA-INFO
Ford Edge To get ahead you need an Edge (Jeeter) tristateford.com
   
9:16pm    
Hyundai Hyundai Return policy HyundaiUSA.com
Coke Zero Funny Spoof of old Coke commercial  
Cash4Gold.com Ed McMahon and MC Hammer Cash4Gold.com
   
9:22pm    
Vizio Does your TV say Vizio down here? Vizio.com
Taco Bell You should call me sometime…  
GE Electric cable scarecrow ecomagination.com
   
9:26pm    
Hulu melts your brain – an evil plot to destroy the world Hulu.com
   
9:32pm    
GE Capturing the wind in a jar ecomagination.com
Pepsi MacGruber – Pepsuber (bad McGiver spoof)  
   
9:52pm    
BudLight Lime Colorizing  
GoDaddy "Enhanced" GoDaddy.com
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