The Google Effect

02/22/2008

Before Google there were certainly plenty of search engines, and everyone thought they were doing a fine job at what a search engine was supposed to do. Google came along and simply did a better job not of adding more bells and whistles or some new functionality, but of staying focused on doing a better job at searching, their core business.

You could call it building a better mouse trap, but that doesn’t properly reflect the laser like focus on doing a better job at the core of it’s business. Google didn’t grow because it added lots of new stuff. There were several big businesses that seemed determined to add every bell and whistle possible (Y!). Google kept it simple, focused on it’s core job and raised the bar on the quality of search results and the traffic followed, without hype or millions of dollars in advertising.

We don’t compare ourselves to Google in terms of size or scope by any means, but we have focused recently on the quality of our search results and offering better options for our searchers and that has made a bigger impact on our business than we had really expected. In our 12th year in this business, we jumped from 1,000 queries a day to almost 10,000 by simply improving a few things in our existing search program. We’ve gone from one small computer barely breaking a sweat to rush ordering our third “whiz bang” server.

Having to hire new people to keep up is nice, but most exciting part of this isn’t the current growth, but the fact that we have only just started to implement the biggest improvements in our system is the really exciting part. I can’t do justice to all of the new things in the works, here but stick around or stop back when you a chance and I think you’ll see how we’re definitely working hard to raise the bar in the toll free world!

If you have any suggestions for improving or changing anything leave us a note here and we’ll do our best to incorporate that. After all, we’re building this for you! (This will also be an interesting post to update in another 6 months)

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