What’s Your Message?
I talk to a lot of people who don’t know or are unable to put into words what distinguishes their business or why someone should buy from them over their competitors. They don’t ultimately know the message they’re trying to build. So if their company name or the first generic term or description they thought of isn’t available, they’re at a loss. But if you know your ‘message’ all of your advertising tends to fall into place much more easily, including your toll free number.
Knowing or finding your message is harder for startups and they especially tend to think only in terms of generic terms in looking for their toll free number. They think a generic toll free number will mean that they have to do less advertising for people to know what they do. Unfortunately you have to do more than let people know what business you’re in to sell today. The only one who will buy from you just because they know what business you’re in is your mother. Anyone else needs to know what makes you better than anyone else and that’s your message.
When you know your Unique Value Proposition (UVP), why they should buy from you and all of your advertising becomes easy. That doesn’t guarantee you’ll find a number available but having a clear message does tend to make it easier, especially if that message is more creative and not just a generic description of your business.
One good way to come up with the message if you don’t have one yet is to think up a dozen or two dozen slogans. They can be wacky and they do NOT need to be descriptive. In fact you should stay away from descriptive slogans. Think outside the box. Make a play on words, or product claim. Think about the emotional reason why someone wants your product, not the logical one. For instance if it’s a weight loss product don’t think ‘losing weight’ think about making your clothes fit again or the chance to get a whole new wardrobe. You can also say things in a slogan or your name that you that you might not be able to or don’t need to prove.
Be bold and say something people will remember. Then put the phrases from your slogans into the lookup tools on our website and you’ll find some options that stand out and work not only for your toll free number but the whole message of all your advertising may suddenly fall into place and work together.
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