Powerful 1-800 SLOGANS
ome businesses are hard to describe or the description is so obvious that everything even related to that word or phrase is long gone. Whatever the reason, sometimes it seems like everything you try is already in use. This is when you need to apply extra creativity and one of the best ways to get creative is to think of it in terms of a slogan.
I was just talking with an attorney looking for a number for his business of defending foreclosure. That can be a hard combination, because Foreclosure is a long word, a little hard to spell and a negative thing too. It’s also a hard business to describe without the word foreclosure too.
If you just try to think of ways to “describe” your business you tend to get stuck at the most obvious terms. But when you change gears and try to think of slogans, it’s much easier to be more creative. Slogans also tend to be more benefit oriented and colorful.
It also helps to think in terms of different types of slogans. Try to come up with 10 funny slogans, 10 crazy slogans and 10 really powerful slogans. The best slogans also have some bite to them. If a slogan makes you nervous, you’re very close to something really great!
Then after you have maybe 40 or 50 potential slogans, you’re ready to use the Keyword Lookup. Most slogans are longer than 7 digits but that’s OK. Most slogans could also relate to several possible vanity number phrases. Once you start entering them and playing with the slogans, you’ll probably have 100 vanity number phrases, some of which will probably be available or something similar probably will be.
PS. A creative slogan can also make a great domain name too! I also visited a good blog with more slogan and naming resources and information, Namewire.com too.
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Bill Quimby (510 comments.) says:
May 16, 2008 at 12:53 pm
Slogans make great numbers because they’re usually more creative, they’re usually repeated throughout the advertising already and even the whole business, and they tend to stick with people more, maybe because they’re more creative and they’re repeated?!
Maslin says:
May 20, 2008 at 2:40 pm
1-800-stay-home! You know, for the foreclosure defense attorney. Just kidding, I imagine that’s already taken for something.
Bill Quimby (510 comments.) says:
May 20, 2008 at 3:05 pm
You’re kind of being silly in a sense but even that really does show how the right slogan can make a more creative or even a little wacky number not only make sense but turn into a huge hit!
Gil Holloway (3 comments.) says:
May 23, 2008 at 9:58 pm
I think of Nike’s, “Just Do It!” or Avis’ “We Try Harder.” Then there’s Wheaties “Breakfast of Champions.” Slogans work…and are powerful.
As for a foreclosure defense attorney, how about “Fight Back! Free Consultation.”
Gil
Bill Quimby (510 comments.) says:
May 24, 2008 at 8:38 am
Imagine if they used 1-800 WE TRY HARDER or 1-888 2-JUST-DO-IT etc. Those numbers are less obvious and more likely to be available and actually better than normal or generic terms.
A great example that Rita mentioned the other day is 877-ON-YOUR-SIDE. That’s obviously for Nationwide, and Nationwide is obviously a generic name that they wouldn’t ever be able to get so they used their slogan to find a great option!
Bill
Bill Quimby (510 comments.) says:
December 16, 2008 at 2:04 am
Instead of trying to think up a dozen CREATIVE slogans, try to think of a dozen CRAZY slogans. Crazy is creative squared, and that will help get even more creative juice flowing!
Bill