This is related to yesterdays post about Why it’s harder to get a good toll free number than a domain name. There are at least four reasons why it’s easier to get a matching domain name if you start with the toll free number.

The first reason is that there is a higher turnover rate in toll free numbers than there is with domain names. That’s because the vast majority of people don’t see toll free numbers as domain names. For 98% of the terms or phrases you would want, the numbers are looked at as just that, numbers. Unless they are extremely obvious and generic, the owners of the numbers probably don’t know what it spells or care very much. It doesn’t take very much creativity to get to the numbers that are just used as numbers. And the people disconnecting numbers usually don’t really care very much whether or not it spells anything special or have any way to reach people that might be interested.

The second reason it’s easier to get a matching toll free number if you start with the toll free number is that our Toll Free Search Engine does so much of the leg work for you and often checks thousands of toll free numbers giving you dozens or even hundreds of options that are available. And the Keyword Lookup keeps on checking month after month for you so if this is a numbers game, (no pun intended!) then let the computer put the math in your favor.

The fact that there is no whois lookup and it’s harder to dig deeper for toll free numbers than it is for domain names, means it’s smarter to start with the toll free numbers that have some potential and then check for the matching domain names for those numbers. Even if those domain names are taken it’s not hard to contact the owners and see if they might give up the number for $1000. It’s much harder to do that same thing and figure out who might be willing to sell you their toll free number. So the fact that it’s harder to track down ‘800 numbers’ is why you should start with them to find matching combinations.

The last reason why it’s better to start with the toll free number than is simply that a good toll free number can give you another option for a great domain name by including the area code of the toll free number in the domain name. For example, MARKETER.com was already taken, but 800MARKETER.com and 1800MARKETER.com wasn’t so I reserved it when I got my number. The most generic terms are taken just in case anyone ever gets that number and starts to market it, but most of the potential toll free numbers we search for definitely aren’t reserved with the toll free area code.

Remember that domain names are also essentially vanity numbers for the computer. You don’t need a domain name really. You can use your IP address for most things. However, an ip address is about as easy to remember as your credit card number. But if you think numbers are as easy to remember as words or phrases related to your business, you can always just advertise your IP address. You might even be able to get an easy or simple IP address since most people don’t really care about their IP address.

Nobody uses or gives out their IP address in marketing though because words or phrases related to your business are ALWAYS much more effective than random digits. And that’s also why vanity phone numbers are almost always you more effective than random digits.

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