Tips for anyone in Real Estate to find a good Vanity Number
I admit that many of these tips apply to anyone but they apply especially for people in real estate, both real estate agents and for anyone buying and selling distressed property, pre-foreclosures etc.
1. Be more creative
Yeah I say that a lot but it’s even more true in the real estate 800 numbers because you’re competing with so many people and need to work harder to stand out from the crowd. This is especially hard for people in real estate in the buying and selling category who all gravitate to generic terms. But that’s why it’s even more important in that category!
2. Use your name
You may be selling homes but you’re really selling yourself. You may show them a lot of homes but what you really want them to remember is your name. It gets you more referrals and it makes you look like the expert and more professional than the other guy.
3. Use your geography
You can put your state initials in front of a generic term (link) or you can put in the city. I can hear you saying that you don’t want to limit yourself to one city or state. But you’re not. You’ve probably heard of Boston Market. They aren’t limited to Boston are they? Don’t give up a home field advantage on 90% of your business just because you think it makes you look like the away player for 10%. Use the digits or a different name in the advertising outside your area and you can have it both ways!
4. Know what you want but take what you can get
Don’t raise the bar so high that you don’t have any hope of getting over it. Don’t limit yourself to generic terms, only the ‘800’ area code, only numbers that end exactly in 7 digits etc. You don’t have to drive the perfect car to get where you want to go and you don’t need to have the perfect number to be successful. And toll free numbers don’t get jealous so you can always add another number later if something better comes along.
5. Keep searching
Beat on the lookup tools. Use the Toll Free Search Engine on the top of the page and also use the Keyword Lookup too because that one keeps checking for you every month when the new database comes out. If you were going to look for the perfect home if you don’t find it this month, you might have to keep coming back and searching for a few months until the perfect home does go up for sale. The Keyword Lookup lets you keep checking much easier, almost effortlessly.
It’s tough to find a toll free number in any category but especially one as competitive as Real Estate. But that’s actually because it’s so valuable and it may take some work but once you’ve got it you don’t need to keep finding more. You can keep that number for the life of your business and it’ll be a tremendous asset that doesn’t wear out but actually gets more valuable the more you use it!
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Bill Quimby (678 comments.) says:
March 14, 2009 at 9:01 am
I added some bandit real estate signs I saw listed on ebay today. The images link to the listing snapshot I made since the listing will expire after a few months.
Bill