Pursuing a Google level of service

I read an article recently by Sage Lewis on Clickz that said something that struck me as my goal (lofty though it may be) in building and designing our new website.

“Along came Google. Why was it successful? When you typed in a search query, the results you got were great. You quickly found what you were looking for. You loved it, and you told your friends about it. Google didn’t need to advertise. Google was so great at doing what it did, it changed the face of search by creating the largest viral campaign in history.”

I don’t pretend to be aiming at anything on the scale of Google.  But I am definitely aiming to deliver such great results for customers that they love it and tell their friends to the point that we ultimately change or impact the face of our little niche of phone numbers.

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