Paying more for a Brand Name 800 service
Paying for a Name?
Big companies like AT&T and Verizon typically cost about twice what the more competitive companies do for toll free service. That’s because you’re paying for the name with the big name companies. People often think they have to go to the big name companies because that’s who they use for their local service or that’s the name they fee safe with. And no business is going to be more competitive than they have to be, to get your business.
I personally don’t think it’s necessary to pay for the big name companies because I don’t think they are any better, any more than I think the big name airlines are better than the more competitive price slashing airlines. They fly from the same point A to point B and their customer service isn’t necessarily that much better. But I do understand the desire to go with the recognized and safe names too.
I know the toll free business so it’s easier for me. For the person that doesn’t know the industry, at least the big name companies not going to be intentionally screwed by a big name company. In this business small companies especially, do tend to get away with a LOT of crap. Big name companies may not be quite as cheap, but at least you know what you’re getting and they have a name and reputation so they can’t get away with as much as a company you’ve never heard of before can or that’s only an internet site can.
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