Verizon announced today in a press release that it’s “offering consumers a single, convenient toll free phone number to contact the company, greatly simplifying the process of reaching the correct customer service area.” And their new number is 1-800 VERIZON!
This seems like an obvious choice and shows that Verizon believes a vanity number is better than nice numeric numbers, because they certainly have more than their share of nice numeric numbers available. But they understand the importance of reinforcing their brand name and know that a numeric number will never be as easily recognized as their own brand name.
The History of 1-800 VERIZON
This was just announced today in a press release but it’s actually been in use by Verizon for a while if you Google the number in quotations “800-837-4966″ Looking at the history of the number is interesting. It was an AT&T number that was switched for one day in July of 2001 from AT&T by Primetel but was yanked back the following day. It was then at AT&T until it switched to MCI September 27th 2007. Then last May they moved it to the old Nynex resporg (also in Verizon). So it’s actually been their number for 17 months and based on the google search results for it, it’s already been used and probably tested.
There’s no way to know what they had to give to AT&T to get them to release the number. But if anyone ever says you can’t sell a number, ask them whether you think Verizon got 1-800 VERIZON for free? And even more importantly, I think this tells anyone that doesn’t like vanity numbers as much as numeric numbers, that Verizon knows vanity numbers definitely work!
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