Let your fingers do the walking in other people’s Yellow Pages

Look for ideas for your 800 number in the Yellow Pages
If you’re just starting a new business it’s often a little harder to know what to look for in a toll free number. They don’t have their message and the theme for their advertising yet. New businesses tend to think the only thing they can compete on is price, and they look mostly for generic terms for their toll free number.

New businesses don’t have much advertising to draw from in looking for their message or theme. They haven’t worked out slogans or figured out their real value proposition yet. That’s when I tell them to let their fingers do the walking and look through the yellow pages from other parts of the country outside of their market, especially in large highly competitive markets.

Don’t copy them but look for phrases that stand out. Think headlines, think benefits and especially creative slogans. You can use any type of advertising, but I like to look at yellow pages because it has high impact, short phrases that have been tested and refined in almost any category. This will ultimately help you with not just your phone number but all of your advertising.

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    4 pings

    Out of business Misdials at TollFreeNumbers.com says:
    September 2, 2008 at 8:56 am

    [...] business advertises and many types of advertising such as yellow pages for example, last for an average of two years. So if a company spends just an average of $500 a [...]

      1-800-ASSISTANT launching at TollFreeNumbers.com says:
      September 2, 2008 at 8:57 am

      [...] new voice-driven search platform is designed to match callers and service providers in several yellow page [...]

        August 08 Summary at TollFreeNumbers.com says:
        September 16, 2008 at 2:25 am

        [...] Let your fingers do the walking in other people’s Yellow Pages [...]

          Have a glass of Creativity at TollFreeNumbers.com says:
          January 7, 2010 at 11:12 am

          [...] or try Google-ing some of the phrases in your advertising or in competitors advertising. Try looking through the yellow pages of competitors in other parts of the [...]

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