More than just Memorable
People often say that they just want something memorable. That’s not actually what they mean. They really want something memorable that’s related to their business. I illustrate that by offering them 1-800 DISH-RAG. It’s an ‘800’ number, it’s 7 digits and easy to spell, and it’s extremely memorable. That certainly fits your criteria. Unfortunately you’re missing something, that it has to be something memorable related to your business.
DISH RAG could be related if you were selling satellite dish systems or better yet if you were selling cable tv service and you used the phrase Dish Rag in your slogan, like “Dump that old Dish Rag.” Then it’s not only memorable and related it ties into the message of your advertising which is the most important thing to relate your number to. People often think nice numeric numbers are memorable but this is where they fall short too, because they’re not relevant to your business at all. So the third piece of what to look for is that it has to be RELEVANT. Your real goal is to find something Memorable, Related to your Message!
I could just leave it at that, and this would be helpful. But many people upon hearing or reading this will see related and think generic. They fall into the trap of thinking that their message is what they do, and assume that this says they need a word related to what they do. Wrong! Your message isn’t what you do. Everyone in your business and all your competitors do the same thing. Telling people the business you’re in isn’t enough and it’s not memorable. That’s like saying the same thing as everyone else, and thinking that’s going to stand out or stick with someone (which is the hardest job your advertising has to do).
The solution is to focus on what’s unique about your business, your strongest selling points, and essentially why they should buy from you instead of anyone else that does what you do. The good news is that a more creative, less generic your terms the more likely they are to be available too. When you understand your message and find something memorable and relevant to that, then you have a real winning combination.
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