I’ve taken the title to this post and these points from a post that I liked on BruceClay.com called How To Pick A Kickass Domain Name by Lisa Barone. It obviously talks about domain names, but the points and really the whole article relate to equally to toll free numbers so I thought I’d recap the points.
A bad [toll free number] can hurt your business.
Decide What You’re About.
Know Who You Are, Then Be Broad.
Use Keywords When Possible.
Keep It Simple.
Consider How It Looks.
Don’t Copy Someone Else.