Easy to remember is more valuable than easy to type

800 numbers and domain names
Would you ever think of registering a memorable string of letters or numbers for a domain name that wasn’t related to your business, like pp900.com? Of course not! Then why would you think it was appropriate to use a nice numeric number just because it was easier to enter if it wasn’t related to your business.

For domain names it’s more important for the domain to be easy to remember and stick with the customer than it is for it to be easy to type. In pp900.com it has some repetition, and the p is near the 9 which is near the 0 key. It’s also much shorter than the typical domain name and it’s even available. It’s clearly easier to type than most of the domain names you see and use all of the time. And if you did enough advertising you could probably even make it memorable. I’m not sure exactly which this is so obviously wrong to people in terms of domain names but they think just taking an easy to dial string is acceptable and in some cases their preference on the phone.

The main reason why I think that it’s self-evident that domain names should relate to your business but it’s not as obvious for phone numbers is that vanity numbers are harder to find. I’m not saying it’s easy to find a good domain name, but the people who give out domain names aren’t pushing random numbers just because that’s easier for them. And since phone companies have always been the ones giving out phone numbers, most people pretty much assume they are the experts and they’re the only source so you’re just stuck with whatever the phone company will get for you.

TollFreeNumbers.com is here to change that. We make it easier for you to get great memorable numbers that relate to your business and will increase the response rate for all of your advertising. Unlike the phone company that has no real incentive to get you a good number and very few tools to do it, that’s all we do. Then after we set it up and turn it on for you, we help you transfer the service over to whatever company you want to use it with too. That’s why some people call us the GoDaddy of the phone number business. And whether you want a number that spells something related to your business (which you can find with our Vanity Number Search Engine) or you want a number with good easy to dial digits (see our Premium 800 number section) we can certainly help you in either direction, to get a great front door to your business.

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    August 08 Summary at TollFreeNumbers.com says:
    September 15, 2008 at 10:01 pm

    [...] DISCONNECTED NUMBERS ON SALE $50 OFF!Look Big, Start SmallDon’t let 10 cents keep you from a SaleEasy to remember is more valuable than easy to typeMass Misdial MarketingWhy are we so different?Ameristar wastes $30,000 for wrong numbers on an 866 [...]

      Are names that are easier to spell really any easier to remember? at TollFreeNumbers.com says:
      June 19, 2009 at 12:05 pm

      [...] Good, Nice, or Easy, they all make numbers easier to dial, which people assume means they’re easier to remember. Unfortunately that’s really not true. They’re not easier to remember, which you can tell [...]

        Are you really expecting something like 800-444-4444 or 800-400-4000? at TollFreeNumbers.com says:
        June 22, 2009 at 9:19 am

        [...] someone in the domain name business and saying that you’re a small business and want a short easy to remember domain name, something like A.COM. (with just one letter.) Nobody in their right mind would think [...]

          What makes an 800 number memorable? at TollFreeNumbers.com says:
          June 29, 2009 at 10:01 am

          [...] this. I did some research on how to remember people’s names and found some ideas that can help make phone numbers easy to remember [...]

            Can I get a list of easy to remember numbers? at TollFreeNumbers.com says:
            August 13, 2009 at 6:00 pm

            [...] them, because most people use toll free numbers in advertising and most want something that’s easy to remember. But fortunately or unfortunately there’s no one list of memorable numbers. What’s easy to [...]

              Doesn’t everyone want their number to be Easy to Remember? at TollFreeNumbers.com says:
              October 28, 2009 at 4:15 pm

              [...] morning with two lines that typical. Several people a day say they just want something that’s “easy to remember”. 95% of the people getting toll free numbers are getting them for use in advertising so they [...]

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