Doesn’t everyone want their number to be Easy to Remember?
A customer sent me an email this morning with two lines that typical. Several people a day say they just want something that’s “easy to remember”. 95% of the people getting toll free numbers are getting them for use in advertising so they almost all want something easy to remember. If there was an easy answer it probably would have been taken. After all, about 100,000 new numbers were activated this week. Anyway I’ve obviously answered and discussed all of these issues before but I thought it was worth including my answer because it did sort of sum up several related points about easy to dial numbers.
I really just need an easy to remember 800 number.
I prefer numbers to letters and it must be an 800 number.
Everyone wants an “easy to remember” number but they often confuse easy to dial with easy to remember. If easy to dial actually made things easier to remember lots of big businesses would use domain names like 4004000.com. That’s easy to type but it’s obviously not related to your business so it doesn’t have any connection and doesn’t make any sense to use as a domain name. 800-400-4000 gives some credibility and is easier to dial but that doesn’t actually make any more people call you because having automatic electric doors in front of a store actually makes more people come into a store.
Some people do prefer numbers over digits when you ask them, but that’s only because they’re looking at it from the consumers point of view, not the advertisers point of view. As a consumer we want things to be easy, and aren’t concerned with the results. But the person paying for the advertising has to be more concerned with the results, even more than what is easy or preferred by the consumer. This time of year you see a lot of negative political ads, because when push comes to shove they get better results than positive ads do. Consumers prefer positive ads all the time, but the people paying for the advertising consistently resort to negative (if it’s a close race) because it clearly gets better results.
We have quite a few premium numeric numbers and are happy to help you with those too. Fortunately or unfortunately there are to many “easy” numbers to have or maintain a simple list of all the easy 800 numbers. That’s why we set those up in the database so you can just search for them the same way you search for numbers in the national pool. The trick though is to define what you consider to be an “easy” number. That’s not easy, which is why we show some premium numbers in the second box in each search. We’re probably going to add more premium numbers and show the categories in the future as well.
One of the best tricks to finding really good premium or easy numbers for your business is to put in the company initials followed by *s. This will let you find any numbers that start with your initials and are nice or easy in the back, combining easy to dial and creating a connection to your organization at the same time.
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