The ZERO misdial

toll free misdials of zero and O

How big of a misdial problem is associated with the ZERO instead of the letter “O”?

That isn’t usually much of a factor except in very high volume, easily monetized commercial situations. In other words, unless you get a huge number of calls for something that people can easily make money from, it really doesn’t matter much. The best example of it being a problem is 1-800 FLOWERS. It’s easy for any florist to take orders and just send them via FTD to anywhere, so with their high volume of calls, that was an issue.

However, for 99.8% of the customers getting toll free numbers, with O’s it’s not a problem or concern at all. The bottom line is NOT to bypass or even worry about using a vanity number with an O in it. I would only try to get the misdial zero option if it were a high volume of calls and something that a competitor could easily make money from. On the other hand, don’t forget to check the misdial versions of your competitors or if you’re a distributor of a product check the main company’s number for misdials. Many people make a lot more money than you would suspect almost invisibly on wrong numbers.

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