The Six Million dollar NUMBER?

05/08/2008

Six million dollar 800 numbers in AustraliaCan an easy to dial 800 number (not even from the US, but in Australia!) really cost as much as a Steve Austin’s bionic arm, eye and legs? This may sound extreme, but the right phone number can definitely make the response rate to all of your advertising “Better than it was before. Better, stronger, faster!”

Yes, the FCC has regulations against hoarding and brokering toll free numbers in the US, but there are no such regulations in Australia where 800 number sales are already going into the millions of dollars. Now anyone can offer an item at any price they want and you may be able to negotiate a million dollars off. See http://1800123456.com.au/ to place your offers or watch some cheesy videos. But the real point is just that the right toll free number can be invaluable to your business.

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    2 Comments »

    Stephen Kearns (2 comments.) says:
    June 5, 2008 at 1:44 am

    I hope you dont go down that road in the USA, as an Australian business, just
    starting out, nervously counting cents/pennies and praying that the ROI will be worth the gamble, the USA still seems to not only be the land of opportunity but it gives the little person/business a chance at breaking into the big time with 1-800 numbers helping to build a credible platform to work from. God bless America! But we still have much better beaches and ill never complain about traffic again. Oh, thanks
    Bill also for all your help in becoming a honourary American. Stephen Kearns

      Bill Quimby (197 comments.) says:
      June 5, 2008 at 9:34 pm

      Hi Stephen,

      Thanks for the nice comments. I didn’t add this to really say that they should be allowed to sell like that here. There is a case for it because it gets the best tool to the company that can put it to the best use better than our chaotic first come first served basis.

      I only included this to give people an idea of the huge potential value they do have. They have the value here even more than they do in AU, but we just don’t have the exorbanent prices here.

      Bill

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