Press Release Scams

fake press releasesPress releases used to be for serious news but the internet changed that and press releases became about building links and even promoting fake stories as much as real news today, at least on many of the smaller no name press release websites. You have to look at press releases with much more scrutiny than you used to years ago.

Press Releases about fakes new stories may get picked up by news feeds which some credible websites use for content. Then the company that wrote the fake story can use the credibility of the website that included the news feed can be used to add credibility to the fake story.

If you’re really gutsy you can even post negative things about a competitor as if they came from a third party or a government agency. You can hide behind anonymity or pretend to be almost anyone if you want to. You can even make up a totally fake organization out of thin air. These things don’t just happen with press releases, they also happen on blog comments and anywhere that there is no editorial review process.

The bottom line is that you have to be much more cautious about believing anything you see today than ever before. Look to see who you the material you are reading is from. If it says it’s from the FCC for example, but doesn’t link to a specific page about it on the FCC it’s fake. Any large organization or government agency hosts press releases on their website. They don’t put them on junky free press release websites. The internet makes it easy to find obscure pages much more than ever before. But that’s also why you have to be more skeptical and do your research with websites and people you trust, more than ever before too.

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    Smsgov.com is trying to hijack the toll free industry at TollFreeNumbers.com says:
    May 23, 2009 at 4:56 pm

    [...] our false information would be. The fake sms800.com constantly cries in post after post, and their fake press releases, how there are no toll free numbers available any more despite the Real SMS800’s reports and [...]

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