FDA to require toll free numbers in TV ads to increase consumer feedback.

05/19/2008

FDA Panel Considers Toll-Free Number for TV Drug AdsA recent US News and World Report article on Friday said that The FDA is considering requiring all TV ads for drugs to include toll free numbers for consumers to report adverse effects. They’re already required for print ads. Consumers could report side effects, but critics want agency to act, not wait years

The FDA understands that toll free numbers are great tools for increasing consumer feedback. You may not be conducting drug studies or even running large TV ad campaigns, but a memorable toll free number can give you that consumer oriented, big company image. There’s also no better proof that they’re a necessary part of doing business, than to have them required by the federal government.

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