Sometimes what works best isn’t the most popular thing.

Negative Political advertising may be less popular but it definitely works better just like vanity numbersI was writing a response to a Businessweek article that suggested that numeric toll free numbers may be better than vanity numbers and I came up with an great analogy for this political season.

People often say when they’re surveyed that they prefer positive political ads over negative ads, but when push comes to shove politicians always use the negative ads for one reason, because they work better. The same thing is true with vanity numbers. Regardless of what you personally prefer or think other people prefer, if it’s important to you to get more calls then it’s important to get a number that incorporates some memorable word or phrase related to your business.

We are one of the only people in the vanity number business that can actually help you in both directions, whether you’re searching for vanity 800 numbers that spell things or for premium easy to dial numeric numbers. So we’re not pushing either one. But the bottom line is that making your front door to new business memorable is more important than making it easy to open once you get there. Sure it’s nice for it to be easy to open, but that doesn’t make any more or less people open it. But making it more memorable definitely does make more people open the door, just like making the rest of your advertising more memorable does too.

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    Sometimes it’s not about what the customer likes at TollFreeNumbers.com says:
    September 2, 2008 at 9:10 am

    [...] another example of what works best not always being the most popular thing! (No Ratings Yet)  Loading [...]

      Because remembering or finding your number is harder than translating the digits. at TollFreeNumbers.com says:
      December 1, 2008 at 4:22 am

      [...] can also look at vanity numbers like negative political advertising. People say they prefer positive advertising, but when it comes down to the wire, politicians [...]

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