Area codes matter: 212-Lust

Hard to get area codes like 212 can be a valuable commodity
212 t-shirt avail at zazzle.com

Caroline Waxler wrote a great article in the Wall Street Journal yesterday called 212 Lust, about how 212 numbers are the most coveted new accessory on the New York tech scene. We obviously focus more on toll free numbers than local numbers here but the article shows very clearly how the area code matters and gives a certain image.

As we’re getting ready for a whole new toll free area code of 855 numbers, this article shows the importance of the image a phone number. 212 and 800 have a lot of analogies, although the image certainly matters more in a commercial setting than it does in the personal settings in her article. The purpose for getting a toll free number is to look like a big established industry leader, which a real 1-800 number definitely does, more than other more common toll free numbers or local numbers.

We’re adding local vanity numbers to the toll free number lookup soon and we’re also trying very hard to evaluate all numbers based on their value so this definitely helps to remind us about the importance of certain hard to find local area codes too. 212 may be the best example of this, other than 800, but there are several other places all across the country where this happens to a lesser extent.

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